Giorgio Armani’s Acqua for Life Campaign
Luxury brand Giorgio Armani and the United Nations Children’s Emergency Fund (UNICEF) have banned together for the seventh year in a row to help raise money to provide children around the globe with clean drinking water. Since beginning their campaign in 2010, Giorgio Armani has raised nearly $2.87 million through their Acqua for Life campaign, which is the equivalent of about 70 million days of clean water. Now, Giorgio Armani resides as UNICEF’s Tap Project’s national partner.
Throughout the entire month of March, the high-end brand has three ways customers can help their Acqua for Life initiative. On their website, Giorgio Armani has listed three products customers can purchase and a portion of the proceeds will go directly to UNICEF’s Tap Project. Currently, the three Acqua for Life products are the Acqua di Gioia fragrance gift set for women, Acqua di Giò 6.7 oz. limited edition cologne and the Acqua for Life bracelet with a sample fragrance.
Still looking for the perfect Mother’s Day gift? This Acqua di Gioia gift set would be the perfect gift and a great way to also help others around the world. The Acqua di Gioia gift set features an aqua-colored tote bag as well as a 3.4 bottle of perfume. According to the website, the Acqua di Gioia perfume is a “clean, incredibly fresh, aquatic scent that is ultra-approachable, yet memorable.” When you purchase this gift set, which is valued at $90, Giorgio Armani will donate $5 of the purchase to the Tap Project. According to UNICEF, this $5 donation can provide nearly four months of safe drinking water.
The Acqua di Gio cologne ($110) is a limited edition fragrance that mixes marine notes with fruits, herbs and woods notes as well. This fresh scent is the perfect addition to any man’s wardrobe and won’t be too harsh on the senses. When purchased, Giorgio Armani will donate $15 to the Tap Project, which helps create one year of clean drinking water.
Lastly, customers can also purchase Giorgio Armani’s silicone Acqua for Life bracelet, which also comes with a sample of the Acqua di Giò cologne, for $1. Just one dollar can provide a child with one month of clean water. While the other two products stop selling after March 31, the Acqua for Life campaign will continue to sell these blue silicone bracelets until June 2016.
But that’s not all you can do to ensure you do your part in helping provide children with clean water. You can also go directly to UNICEF’s Tap Project site and learn more ways to help. This year, the Tap Project is promoting clean water in a whole new light: by stop using your cellphones. According to their website, “This year’s initiative asks Americans to unlock clean, safe water for children around the world by encouraging you to stop texting, calling, emailing, tweeting and posting—and challenge your friends to do the same. Millions of children around the globe do not have safe, clean water to drink, and the lack of this basic necessity isn’t just inconvenient—it’s lethal. Take the challenge on your cell phone at UNICEFTapProject.org throughout the month of March. The longer you go without touching your smartphone, the more clean water will be unlocked for children in need.” So while you’re working out, shopping, eating or working, you can help provide clean water to a child. It’s that easy!
To learn more about Giorgio Armani’s Acqua for Life campaign or UNICEF’s Tap Project, visit http://www.giorgioarmanibeauty-usa.com/Acqua-For-Life/AFL,default,pg.html or https://tap.unicefusa.org/.
Check out one child’s story below:
Photo Credit: GiorgioArmani.com; Video: GiorgioArmani.com via UNICEF