Elton John & LALIQUE Launch the Purple Heart Cire Perdue
Award season is one of the most anticipated times of the year. The Oscars — the biggest show of them all — will air this Sunday at 8 PM on ABC. Not only is this a big night for the stars, but the Academy is also celebrating 90 years this year.
What’s even more impressive than the actual show itself are all of the parties that take place the night of. You have the Governors Ball as well as the Academy Awards Viewing Party, where something extraordinary is taking place.
This year, Elton John and his organization, the Elton John Aids Foundation (EJAF), will be auctioning off a one-of-a-kind momentum in collaboration with luxury glassmaker Lalique: the Purple Heart Cire Perdue, the newest addition to the ELTON JOHN MUSIC IS LOVE FOR LALIQUE collection. One-hundred percent of the proceeds from this item will go to the foundation.
The Purple Heart Cire Perdue is a truly spectacular piece boasting deep purple hues and shaped like a heart to represent the power of love.
“We chose Love as the theme for this project, because Love is the only force that can unite us despite our differences,” said Elton John. “Love is ultimately what guides and inspires the Foundation’s work. Science has made amazing advances in HIV/AIDS prevention and treatment. But unless we love each other enough to make sure that ALL people have the resources to stay healthy and prevent further spread of the disease — no matter who they are, what they do, who they love, where they live, or what they believe — then all the science in the world will be for naught. Love is the ultimate solution to AIDS.”
This Purple Heart Cire Perdue is not the first piece to be launched by the collaborating powerhouses. Prior to its release, EJAF and Lalique had raised significant funds for the organization back in 2016 (approximately $410,000) from four of its previous one-of-a-kind pieces.
Other limited-edition items in the collection include: crystal angel ($1,800 / 999 pieces), red crystal heart ($1,800 / 499 pieces) and the clear crystal heart ($1,200 / 999 pieces). Ten percent of the proceeds from these items go to benefit the EJAF.
“There’s so much that needs to be done in order to achieve our vision of a world without AIDS,” says Elton John. “For me, this partnership with Lalique clearly demonstrates the company’s deep commitment to its role as a global corporate good citizen. I am beyond grateful to Lalique for helping us to raise funds that will move our vision forward and to carry our vision out into the world in the form of these beautiful crystal works of art.”