Ballerina2

Jeff Koons’ Seated Ballerina Unveiled in NYC

Screen Shot 2017-05-17 at 11.57.19 AMLast weekend, Rockefeller Center received a new guest, who will reside in the iconic New York City landmark until June 2. The Seated Ballerina, a 45-foot tall inflatable sculpture, was created by American artist Jeff Koons, and is a stunning take on an original porcelain figure from the artist’s Antiquity series.  

The large inflatable sculpture portrays an elegant ballerina fixing her flats while sitting on top of a pink cushion seat. The Seated Ballerina is a sight to see as her silver skin sparkles in the sunlight, as well as her accessories which include her light blue leotard, signature ballerina bun in gold and a vibrant pink cushion seat.

The sculpture was unveiled by Jeff Koons himself with the help of Chris Salgardo, President & CEO of Kiehl’s. The notable beauty company partnered with the artist and the Art Production Fund for this exciting launch, which aims to be considered as more than a “free art exhibition” for the public.

Koons hopes that his Seated Ballerina spectacle helps raise awareness to National Missing Children’s Month, which is observed during the month of May. Koons, who is a board member of the International Centre for Missing & Exploited Children (ICMEC), wants onlookers to understand the importance of this cause and begin a conversation as to how we all can make the world safer for children.

Screen Shot 2017-05-17 at 12.04.29 PMKoons is not the only one making strides to raise awareness for ICMEC. Kiehl’s is also taking a stance this month by launching a limited edition collaboration with Koons as well as donating 100 percent of net profits up to $100,000 made from its Midnight Recovery Collection to the organization.

The limited edition collaboration with Koons is a tin that showcases the face of the Seated Ballerina’s face in a metallic gold with bright red lip. Customers who purchase items from the Midnight Recovery Collection will automatically receive the tin with their purchase. This offer applies to all Kiehl’s retail stores, counters and online orders.

The Seated Ballerina sculpture will be on display in Rockefeller Center until June 2. For more information on ICMEC and how you can help raise awareness, please visit ICMEC.org.

 

 

 

Photo Credit: Seated Ballerina, 2017 © Jeff Koons / Photo: Tom Powel Imaging, Kiehl’s 

 

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