It’s no secret that Geneva’s Salon International de l’Auto is the cherished jewel of car enthusiasts and the global motor show circuit alike. But even for Geneva, one of the most expensive cities in the world, the 2013 show seemed exceptionally dazzling. Debuting over 130 exquisite new models, the 83rd International Motor Show put all other auto exhibitions in the shadows. This annual motor show has made Geneva the mecca of the “supercar”, with only the fastest, most advanced and most exclusive cars on display every year.
Perhaps the most anticipated debut of all was the latest addition to the Ferrari line. Before the show, Ferrari sent out a teaser for their latest gem. The teaser photo, which was posted on Instagram weeks prior, showed a frontal glimpse of Ferrari’s latest masterpiece and a short description. Despite some translation errors, the release clearly stated that the new Ferrari is a descendent of Formula 1 racing—the new HyperFerrari has as much downforce as a Formula 1 car and it can take corners just as quickly. Ferrari knows that their aerodynamic and ultra-light machine will “eclipse any competition” and they ended the release with “#forzaferrari”. The company announced that they would reveal their most powerful “HyperFerrari” at the 83rd International Motor Show in Geneva, to the delight of the 700,000 fans who jostled for a spot at the event.
Forza, which means “power” in Italian, is a fitting way to describe Ferrari and their new conveyance. Dubbed the Ferrari LaFerrari, the much-anticipated debut of this “hypercar”—Ferrari’s first hybrid—stole the show. The latest creation of the Italian company blended both the fierce appearance of a sports car and the heightened technology of its Formula 1 ancestors. The Ferrari LaFerrari also has an F1-style KERS system which harvests energy from throttle driving and braking that can then be used to power a 120 kW electric motor, for total output of 708kW. But don’t worry that the electric blend will hinder the cars raw power, this model can hit 100 km/h from rest in just under three seconds. And with a top speed of 350 km/h, it’s the fastest road car Ferrari has ever come out with.
Brand Finance, a consultant for brand management in Fortune 500 companies, recently ranked Ferrari the world’s most powerful brand ahead of Apple, the previous leader of the Global 500 list. It’s no surprise, of course. With the company churning out stunning new models that comprise both aesthetic beauty and intense power every year, we’d expect nothing less.