The retro era is making a comeback; and with its resurrection comes of the biggest activities: bowling. To honor the game, Mr Porter is partnering with fashion brand Prada to release an exclusive capsule collection to celebrate the nostalgic memories surrounding bowling.
The collection, which will be the first-ever collaboration with an online partner for Prada, will officially launch on April 25. Featuring 32 retro pieces, the line will encompass a variety of items including Hawaiian print shirts, gingham checks, striped cardigans and T-shirts and printed T-shirts with a Prada bowling logo. The collection even features two pairs of shoes — a loafer and a sneaker — because what would bowling be without funky footwear?
“We are incredibly proud to be working with Prada on this special project and to be the first men’s online retailer to partner on an exclusive collection,” says Toby Bateman, managing director of Mr Porter. “The retro themes of 1950s and 1980s menswear were an effortless inspiration for the campaign and content, and allowed us to easily meld the worlds of Mr Porter and Prada.”
According to the two brands, the exclusive bowling line will exude a contemporary style that’s infused with fun, witty concepts that everyone will enjoy. To cerebrate the launch even further, there will be a large bowling event held in New York City the day after the collection drops (April 26th).
“We are extremely pleased to be part of this exclusive project in collaboration with Mr Porter that we consider being the perfect partner to communicate the values of the brand,” says Stefano Cantino, Prada group strategic marketing director. “Prada’s DNA is in fact about creating products, which are really breakthrough that may at times surprise customers, while bringing ideas and ideals to life. We strongly believe that this partnership with one of the major menswear luxury e-tailers is strategically relevant to our digital transformation in today’s changing scenario where we are making significant steps forward.”
Pieces throughout the collection will range in price from $370 to $3,490. To view the entire capsule bowling collection, visit www.mrporter.com.
Images via Mr Porter and Mr Porter’s Instagram