The world-renowned German fashion label Hugo Boss has created a new fragrance called Hugo Man. Promoting a Life Well Lived through its newest campaign featuring actor Zac Efron, it aims to inspire people to chase their dreams by using the hashtag #YourTimeIsNow. This scent will compliment any man who is ready to seize each day.
Top notes of Hugo Man include green apple, grapefruit and basil accompanied by a base note of fire balsam, cedarwood and patchouli. The cologne’s heart notes of sage and jasmine perfectly blend the top and base notes together. Hugo Man’s natural scent easily and effortlessly ties into a daily routine. Whether you are dressing for business or for a casual outing, it will be your new go-to fragrance.
The #YourTimeIsNow campaign strives to allow everyone to go out and accomplish their dreams, no matter how big or small they are. This scent dares the wearer to explore their personal potential and seek the positivity life has to offer.
Hugo Man comes in four different bottle sizes ranging from 40 ml to 200 ml. For more information or to purchase the cologne, please visit HugoBoss.com.
Watch Zac Efron and Hugo Boss’ #YourTimeIsNow campaign below:
Photos via HugoBoss.com; Video via Hugo Boss YouTube channel