The premier timepiece brand, Jaeger-LeCoultre, is heading to Venice, Italy, during the city’s International Film Festival to show their support for the Scuola Grande di San Rocco. Home to countless collections of beautiful art, the Scuola Grande di San Rocco is where “art, culture and devotion” meet and is a beloved structure to Venetians.
Jaeger-LeCoultre has been supporting the restoration of this immaculate building since 2013, and has already helped add improved light fixtures so visitors can view Tintoretto’s paintings even better than before. According to Jaeger-LeCoultre, “The second part of the sponsorship program concerns the Scuola’s marbles, in particular those in the Sala Capitolare and on the impressive portal leading to the imperial staircase, which are being restored with meticulous care.”
The brand says that it is devoted to restoring this place of art due to its “artistic heritage.” The dedication these men have to preserving the building correlates to the preservation Jaeger-LeCoultre embodies during the restorations and creations of each timepiece.
“Caring for the legacy created by skilled and talented craftsmen in order to pass it on to future generations is a natural choice for a Maison with such a rich and precious heritage as Jaeger-LeCoultre,” says the company.
Guests that visit the Scuola Grande di San Rocco during Venice’s International Film Festival (August 31 to September 10) will not only experience the building’s breathtaking beauty first hand, but will also get to help Jaeger-LeCoultre make restorations possible in the future. The respected timepiece brand will have a digital guestbook set up within the building where guests can draw a heart. When a drawing gets entered into the book, a donation gets donated by the Maison to help with restorations.
“Jaeger-LeCoultre’s ambassador Carmen Chaplin, the first to take part in the project, drew a heart which was engraved on the back of a Reverso watch and will be displayed for the occasion,” says the company in a press release. “In this way, visitors and friends of the brand are invited to express their support for Jaeger-LeCoultre’s values and to promote conservation of the heritage of this exceptional building, which never fails to captivate all those who enter it.”
Besides entering an image into the guestbook, patrons will be able to see pictures from a recent restoration of a pendant watch that was originally crafted by Antoine LeCoultre, who founded the brand. The timepiece, which was fashioned for his wife, boasted the company’s first-ever crown winding system.
Images Courtesy of Jaeger-LeCoultre