On Friday, May 1, the elite Beverly Hills salon, José Eber, celebrated their first East Coast grand opening in Millburn, New Jersey—a section located within the notable New Jersey town, Short Hills—with tremendous success. This exclusive, VIP event garnered 400 guests from all around the Northern New Jersey region.
Those who attended the grand opening experienced first-hand this extraordinary event, which included a multitude of upscale happenings throughout the night. Upon entering the event, guests admired luxury autos provided by two of New Jersey’s premier dealerships, Paul Miller Bentley and Rolls-Royce and Ray Catena Mercedes.
Guests walked the red carpet and were welcomed by celebrity correspondent, Amber Milt, who hosted the evening’s red carpet events. She interviewed multiple celebrity guests including Lauren Ezersky from Behind the Velvet Ropes; Daniel Koye, Broadway hairstylist; and Maggie Mullhern, Beauty and Fashion Director at Modern Salon Media. José Eber, alongside his nephew and Creative Director of the new salon, Yoav Tauber, was also seen during the night posing for photos and signing autographs for friends and fans.
Sponsors of the José Eber grand opening included Wella, Phyto, The Ray Catena Motor Car Corporation, Paul Milley Bentley Rolls-Royce, Gito of Millburn, Prairie Vodka, St. Germain and Macallan.
Throughout the night, guests enjoyed signature cocktails provided by St. Germain and Prairie Organic Vodka, as well as cigars from JR Cigars and scotch from the Macallan Scotch Bar. Decadent hors d’oeuvres and desserts were served, while internationally acclaimed composer and violinist, Rebecca Cherry, gave an electrical performance. Models showcased fashion from Gito of Millburn and hairstyles created exclusively by Yoav Tauber. After an eventful evening, guests left José Eber with their very own luxury swag bag.
The brand-new New Jersey salon mirrors the luxurious Beverly Hills location with décor such as elegant chandeliers, shades of gray and a blend of minimalism and industrial style. There is a multitude of superior services offered at José Eber including text message confirmation, valet parking, exclusive customer loyalty program, hair, nails, lash and hair extensions, medi-spas and much more.
The José Eber Salon will continue to bring a Beverly Hills feel to Northern New Jersey and other nearby residents. For more information about upcoming events and special offers, follow us on social media or us at www.joseebernj.com.
Check out photos from the event below (and click to enlarge them!)