Lady Gaga can now add first female ambassador to her long list of accomplishments. The Born This Way singer, who is most notably known for her voice (both singing and speaking out against social injustices), recently joined David Beckham for TUDOR’s Born To Dare campaign.
“When you try and think of a daring individual in today’s popular culture, it is hard to find anyone more fitting the description than Lady Gaga,” says the brand. “Behind the glitter and glam, her provocative style and political statements, she is about total showmanship.”
When claiming her style choice, Lady Gaga selected the Black Bay Red timepiece from the TUDOR Heritage collection. It’s a classic favorite. Fashioned with a burgundy-colored disc, the timepiece stands out again your wrist. When paired with the aged leather strap, the Black Bay becomes the ultimate timepiece, perfect for any outfit, day or night.
Certified by the Swiss Official Chronometer Testing Institute, the Black Bay Red has a manufacture calibre, 70-hour power reserve and a frequency of 28,800 beats per hour. Aesthetically speaking, besides the Burgundy dial, the timepiece has a black dial that starkly contrasts its rose gold hands and cream-colored markers. It’s truly unique, which is why Lady Gaga selected it as one of her favorites.
“The TUDOR ‘Born To Dare’ spirit is expressed in a campaign manifesto and supported globally by ambassadors whose life achievements directly result from a daring approach to life,” the brand continues. “TUDOR is proud to welcome Lady Gaga to its family.”
The Black Bay Red timepiece retails for $3,350. Customers can visit TUDOR stores, retail locations or visit the brand online at TudorWatch.com to purchase.
Images via Tudor