The sleek and seductive Maserati Ghibli 2014 was launched at the Shanghai Motor Show, also known as Auto Shanghai, and attendees were shocked by Maserati’s latest endeavor—the Ghibli 2014 is a simpler and sportier sedan unlike the extravagant, albeit luxurious, Maserati powerhouses of the past such as the GranTurismo, GranCabrio and Quattroporte performance cars.
The Ghibli 2014 is Maserati’s second four-door design after the Quattroporte, and is meant to compete with the likes of the Mercedes E-Class, the BMW 5 Series and the Audi A6. While the Ghibli may seem like a step backwards for Maserati, the new auto will sport a 3.0-liter V6 engine with 330 horsepower that can go from 0 to 62 miles per hour in a mere 5.6 seconds. Also, the Ghibli S features a twin-turbocharged 3.0-liter V6 engine with 410 horsepower that can go from 0 to 62 miles per hour in 5 seconds flat. You know, in case you don’t have that other .6 seconds to spare.
All models of the new Maserati beast will be available in rear-wheel drive or Maserati’s new Q4 all-wheel drive system with a likely starting price of $91,000.
Sergio Marchionne, Fiat Group’s chief executive, believes that the Ghibli 2014 will help achieve Maserati’s goal of 50,000 car sales a year. Marchionne had previously stated the target in 2011, but Maserati only sold 6,288 cars last year. Customers and automotive enthusiasts believe that Maserati is introducing vehicles in line with the Ghibli to help ensure higher sales figures. In a sports car market dominated by BMW, Audi, and Mercedes, however, Maserati’s Ghibli 2014 is a welcome participant in the race.
Ghibli, which is Arabic for a fiercely hot wind from North Africa, could not describe Maserati’s new project with greater precision—the Ghibli 2014 is fierce, fast, and hot enough to catch your attention even if you try to ignore it. We, for one, are impressed that Maserati is breaking the ritual with the Ghibli 2014 and creating new traditions in the process. The Ghibli 2014 is expected to be available in Europe this summer and later this year in North America. Maserati’s official website for the Ghibli 2014 is teasing more information on May 20th so interested buyers should stay alert.