Since 2006 many business have went RED in an effort to show support for the fight against AIDS. To go RED means that every time someone shops or receives a service from a patriating brand, the partner makes a donation to the fight against the deadly virus. The idea came to be when Irish singer, Bono and activist Bobbi Shriver teamed up in hopes of creating an AIDS-free generation. They also hoped to raise money in an effort to help get drugs for AIDS to those in Africa that can’t afford them.
So far, brands such as Apple, Starbucks, Coca Cola and Beats Headphones by Dr. Dre have partnered with RED. Take a look at some products that recently launched new RED products to support the cause below.
Apple iPhone 7
Last month, Apple released its iPhone 7 and iPhone 7 plus (PRODUCT)RED Special Edition in a red matte aluminum finish. The iPhone 7, which offers a new camera system and improved battery life, is said to dramatically improve the iPhone experience for users. Apple’s partnership with RED has lasted more than 10 years and with help from their consumers, the popular brand has become the world’s largest corporate donor for the fight against AIDS. “The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED),” said Tim Cook, Apple’s CEO in a quote on their website.
Stephen Webster Cuff
British Jewelry designer Stephen Webster is donating 25 percent of the purchase of its I Promise to Love You (PRODUCT)RED ‘More Passion’ cuff to the Global Fund in the fight against AIDS. Priced at $450, the cuff comes with Silver 925 and the phrase ‘More Passion’ is coated in red Nano plating.
(Andaz) RED Suite
Guests staying at Andaz West Hollywood Hotel can now stay in The (ANDAZ) RED Suite designed by Jonathan Adler. The design of the room combines Adler’s signature aesthetic of Modern American Glamour with the hotels rock ‘n roll heritage. A custom mural by Kelsey Montague is painted in red and features a microphone and music notes in an effort to represent music and the work of RED. The room starts at $519 and 30 percent of each booking goes to the fight against AIDS. Not only can guest enjoy a world class stay for a good cause, but they can also leave in style as suite gives stayers the option to shop products by other RED partners.
Alex and Ani Bracelet
Alex and Ani is offering a special edition Heart of Strength Charm Bracelet for $38, giving 20 percent of the profit to fight AIDS with RED. The bracelet is made with Swarovski® Crystals and is available in a shiny gold and shiny silver finish. Expandable from 2″ to 3.5″, the bangle comes with a red heart charm.
Images via Apple.com; Red.org & AlexAndAni.com