A sizeable crowd that was undeniably dressed to impress gathered in Montclair on September 27 to give South Moon Under the welcome to the area that it deserved. Though the evening was not the first day that the store officially opened its doors on South Park Street, crowds who’d shopped the fashionable racks before and those first being introduced to the store joined forces for three hours of spending and giveaways.
With fashion favorites including Marc by Marc Jacobs and coveted Rebecca Minkoff bags on display there was certainly no shortage of options to choose from. In fact, the hardest part might have been making last minute decisions to keep or ditch items while making your way to the register.
Though the Skinny Girl cocktails and music by DJ Julie Twinkle may have only been highlights for just one evening, South Moon Under definitely has the perfect mix of accessories, dresses, loungewear and seasonal must-haves to keep the crowds returning (even without the potential of tequila).