• Fashion & Beauty

    Sweaty Betty Launches in Nordstroms Across U.S.

    • Apr 6, 2018

    • By:Nicole Fonzino


    It’s time to workout in style, ladies! The chic U.K. activewear brand, Sweaty Betty, made its way across the pond and landed in Nordstroms nationwide yesterday. The popular brand, which was founded two decades ago, is known for their fashionable workout gear that can be worn in and outside of the gym.
    “Offering coveted, limited-distribution brands like Sweaty Betty is an exciting example of how we’re constantly evolving our merchandise selection to provide customers with a unique shopping experience,” said Tricia Smith, executive vice president of women’s apparel for Nordstrom, Inc. in a press release. “Activewear is an integral part of how women dress every day, and we know our customers love Sweaty Betty, so we’re thrilled to have such an exciting and sought-after brand available in Nordstrom stores and online.”
    The spring/summer collection that hit shelves yesterday will include more than 100 fashion-forward pieces for customers to enjoy. In celebration of their two decade reign in activewear apparel, Sweaty Betty is launching limited-edition pieces each month. This month, the brand launched a revamped version of the Union Jack bum-sculpting power leggings. Other pieces that are available for purchase at Nordstroms include reversible yoga pants, lightweight shorts, sports bras and much more.
    Besides chic designs that were created by a female-based team, the active gear is fashioned from comfortable fabrics. Not only are the fabrics easy-to-wear, but it also boasts incredible benefits to wearers such as high-stretchiness, sweat-wicking and quick drying. The brand’s top seller, the bum-sculpting pants, are fashion with Italian fabrics, making them ultra-luxurious.

    “When I founded Sweaty Betty in 1998, it was always my dream to bring the brand to the U.S., so it’s really exciting to partner with Nordstrom in our 20th year,” says Tamara Hill-Norton, founder and creative director of Sweaty Betty. “As the most fashion-forward department store in the U.S., I can’t wait to see our collection there.”
    While Sweaty Betty has 15 boutiques around the U.S., the partnership with Nordstrom will help catapult the brand so it’s accessible to all women nationwide. Only 25 Nordstrom locations will carry the U.K.-based brand including New Jersey’s very own Garden State Plaza in Paramus.
    For those who want to shop the Sweaty Betty collection first-hand can head to Nordstrom located at 501 Garden State Plaza, Paramus, NJ to do so or visit the department store online at Nordstrom.com.
    Images via Nordstrom; Featured Image showcases the Infinity Workout Bra ($65) & Power Legging ($135)