After three years of building up anticipation, Rolls-Royce unveiled the name of its new high-bodied luxury vehicle to the public. The Cullinan — named after the largest diamond ever discovered — will undoubtedly surpass all expectations once it lands on the market.
“Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury,” says Torsten Müller-Ötvös, chief executive officer at Rolls-Royce. “Just like the Cullinan Diamond, the largest and flawless diamond ever found, it emerges when it is perfect and exists above all others.”
To ensure the Cullinan lives up to its name once it’s officially released, the experts at Rolls-Royce have put all aspects of the luxury vehicle to the test. Think driving through all types of weather and over various terrains. By doing so, Rolls-Royce can ensure the auto will provide passengers with a flawless drive, no matter the destination. This is why Rolls-Royce has created the phrase “Effortless, Everywhere” for the Cullinan.
“The name embodies the many facets of our new motor car’s promise. It speaks of endurance and absolute solidity in the face of the greatest pressures,” says Müller-Ötvös.
One of the most initial striking aspects of the Cullinan is it’s beautiful finish. Mirroring the radiance of a diamond, its exterior will stand out when the vehicle finally makes its way onto roads. We can’t wait to see the full luxurious amenities the Cullinan provides when it’s released later this year.
To learn more about the Cullinan and to stay abreast of any new information, visit www.rolls-roycemotorcars.com.