At their Paris boutique Faubourg Saint-Honoré, Swiss watchmaking brand Longines proudly presented their exclusive five-piece collection alongside famed British actress Kate Winslet, their Ambassador of Elegance. With its sophisticated, 18-carat golden sheen, the Flagship Heritage by Kate Winslet series perfectly embodies Longines’ motto “Elegance is an attitude” from the dial to the strap. Three of the five are also currently parts of an auction, with all proceeds heading to charity.
The Golden Hat Foundation, a non-profit charity co-founded by Winslet, dedicates itself to challenging the public’s perceptions toward autism. It also works to raise awareness of autism and enable those on the spectrum to reach their highest potential possible. The three watches up for auction, models numbered 2/5, 3/5 and 4/5, are available until June 30, 2017 at 5:59pm CEST on Longines’ website. No. 1/5 is owned by the Longines Museum and No. 5/5 by Winslet herself.
At the collection’s unveiling in Paris, Winslet, with earnestness and warmth toward her cause, remarked the following: “I was given the permission to choose a watch, which was designed specifically for the Golden Hat Foundation. The style of the model really appealed to me and I instantly fell in love with it. All of the profits of the selling of the model are going directly to the Foundation. This project with Longines is helping raise awareness about a particular cause dear to my heart. Thanks to Longines’ involvement and the generosity of the donators, the Foundation will keep on working toward achieving its goals.” Bids start at $25,000 each, and rise by increments of $500.
Each 35mm timepiece boasts hands of beautiful yellow Dauphine and a SuperLumiNova® coat, with eight indices and four Arabic numerals on the dial. The casebacks are also engraved, with markings that dictate: “by Kate Winslet,” the watch’s individual number and the tag “Flagship Heritage 1957-2017” alongside a decorative vintage ship. There’s also a subdial for the seconds, right by the 6 o’clock placement.
Juan-Carlos Capelli, the Vice President of Longines and the Head of International Marketing, stated with pride: “Longines is honored to have been given the opportunity to help the Golden Hat Foundation. We sincerely hope that the generous purchasers of the Flagship Heritage by Kate Winslet timepieces will be proud to own an exclusive Longines watch as well as contribute to the charity’s cause. The values of our brand have always led us to serve philanthropic purposes. Social responsibility remains today one of our priorities. Kate Winslet’s inspiring commitment truly translates our motto and philosophy of ‘Elegance is an Attitude.’”
Photos via Longines